About Jax
 
 
 


You might be wondering “Why should I do research in Jacksonville, Florida?”

Your question should be, “Why am I NOT doing research in Jacksonville?”

Jacksonville is the largest city in term of square miles in the continental United States. It is twice as large as New York City, at 757 square miles. There are 5 counties that make up the Jacksonville Metropolitan Statistical Area (MSA). These 5 counties are Duval, Clay, St. Johns, Nassau, and Baker. Add all 5 together and you have the "First Coast" - so named because it was the first coast to be settled by Europeans.

Jacksonville is one of the fastest growing cities in the United States. Between the 2010 census and 2017, Jacksonville has grown by 12%. Expansion is happening at a rapid pace, and Money Magazine has listed Jacksonville as one of the "Top 10 Places to Live" for numerous years.

Jacksonville's MSA is the 40th largest in the United States, with the total population of approximately 1,500,000. The statistical makeup closely resembles the United States as a whole, which is a perfect climate for marketing research. The following is the most recent ACS estimate of Jacksonville's demographic profile.

 

Population

2010 Census Population

1,345,596

2017 Population Estimate

1,504,980

Population Growth from 2010 to 2017

11.8%

Median Age

38

 
Population by Age

0-4

6.3%
5-14
12.7%
15-17
3.8%
18-24
9.2%
25-34
14.2%
35-44
12.8%
45-54
14.1%
55-64
12.9%
65-74
8.5%
75-84
3.9%
85+
1.7%
Racial Mix

White

64.4%
Black
21.1%
Hispanic or Latino
7.9%
Asian
3.6%
Multiracial or Other Race
3.0%

 

Income

Median HH Income

$53,661
Average (Mean) HH Income
$74,042